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Marion, N.Y. (September 7, 2016) – Libby's® Fruits & Vegetables announced today the launch of brand-new Libby's® Vegetable Pouches, which will begin rolling out at retailers across the country. A first for the vegetable market, Libby's® Vegetable Pouches will sit alongside their canned counterparts on the shelf, but cook in less than 60 seconds in their own pouch – no pots or heating containers needed. The result: hot, nutritious vegetables in a flash and more time to enjoy food and family.
“Although most parents know vegetables are healthy, they are served at only 23 percent of dinners. Libby’s understands that parents need options for bringing vegetables to the table that they can feel good about and that help preserve important family time,” said Bruce Wolcott, Vice President of Marketing for Seneca Foods. “New Libby's® Vegetable Pouches bring farm-fresh goodness to busy families, providing a wholesome addition that cooks quickly and is easy to enjoy together.”
Libby’s designed these state-of-the-art, lightweight pouches containing Libby's® Vegetables to make preparing and serving hot vegetables more convenient than ever. Libby's® Vegetable Pouches:
- Come in five family favorites – Sweet Peas, Cut Green Beans, Sliced Carrots, Whole Kernel Sweet Corn and Mixed Vegetables – and are all grown and packed in the United States
- Stand up straight, are flexible, easy to open and fit nicely into kitchen cabinets, taking up less space
- Are shelf-stable – no need for refrigeration
- Can be served hot or cold, by themselves or as the star ingredient in side dishes, appetizers and other recipes
To introduce the new Vegetable Pouches, Libby’s is teaming up with Donatella Arpaia, Celebrity Chef, Restaurateur and Head Judge on Food Network’s Iron Chef America, to develop exclusive recipes featuring the Vegetable Pouches. Arpaia’s recipes will be featured in the Libby's® Digital Recipe Box, among hundreds of others that provide quick and easy ideas for preparing and serving vegetables.
“As a working mom, I know firsthand how tough it can be to get the wholesome goodness of vegetables on the dinner table after a busy day,” said Arpaia. “Libby's® Vegetable Pouches are the perfect solution for these time-crunched moments, as they’re an easy, quick, healthy and delicious addition to side dishes, main courses and even appetizers. I can’t wait to share my new Vegetable Pouches recipes with other busy parents.”
About Libby’s® Fruits & Vegetables
Libby’s, the nation’s second largest brand of canned vegetables, has been a staple on American dinner tables since the 1880s. With 117 product varieties, Libby’s offers among the industry’s most complete lines of canned fruit and vegetables, including Libby's® Naturals, which contain no added sugar or salt. Since 1983, Libby's® Fruits & Vegetables have been produced and distributed by Marion, N.Y. based Seneca Foods Corporation, an independent, publicly traded, fully integrated food processing company. For more information on Libby's and Seneca Foods visit www.senecafoods.com. For information on Libby’s mission, visit www.getbacktothetable.com, like Libby’s on Facebook, or follow @LibbysTable on Twitter or Pinterest.
 Wansink B, Shimizu M, and Brumberg A. How vegetables make the meal: their hedonic and heroic impact on perceptions of the meal and of the preparer. Public Health Nutrition. 2016. Available at:http://journals.cambridge.org/download.php?file=%2FPHN%2FPHN16_11%2FS1368980012004673a.pdf&code=2317478727e791c5a8274c4fdfabca59